Thursday, September 11, 2008

Assignment 3 Done!


AREA OF GLOBAL WARMING : EXTINCTION OF THE FROGS

TITLE OF POSTER : ‘PROTECT THIS INNOCENT CREATURE

‘HOP to LIVE; HOPE for LIFE’


Description

My poster represents the environment of the frogs which get extinct due to global warming. 170 frog’s species become extinct for the pass 10 years. Thus, by protecting them from that harm, we need to make people realize on how important this creature would be for the time being and for future. For example, insects will keep increasing and harmed the food supplies if no more frogs left out in this world. This is because frogs are the main animal that contributes to the food chain. Due to that, I make the reader visualize the sympathy mood for this frog and make them to love and protect this innocent creature.


Ideation

Since it is positive way of persuading readers to care about the frogs, I would like to emphasis more love mood in this environment. I made this poster look more into cartoons and not realism because I would like to generate the love mood from the young people also to love this innocent creature. Thus, by providing the appropriate colors, taglines and the suitable images will affect to the reader first impression and hope my target will be achieved.

1) Slogan/Tagline

‘PROTECT THIS INNOCENT CREATURE’

‘HOP to LIVE; HOPE for LIFE’

This means that we need to help that innocent frog which would be extinct day by day.


2) Image Representation

I choose to make a frog sitting on top of the stone, trying to get some loves and extra care from people. The frog itself is actually being placed in one piece of pictures which is nailed to the wall. That shows the important of the frog would be in this life.


3) Colour Representation

Yellow : represent overheating that caused by the global warming

Blue : water that frog need to live on

Red : to show love to them

Green : their habitat and their skin colour

Brown : represent soil which is the world (earth)

Black & White : peace and harmony for their life


Fully Froggy Evolution 3 Documentation

Dear My Beloved Work Station,

These are the fully Documentation for this assignment 3...
In this documentation it contains:
1- The Research
2- The Idea
3- The Design, Sketch & References
4- The Tools
5- Design Principle

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1) THE RESEARCH

Frogs live healthy for the pass decade.But scientist noticed that frogs become decreasing in terms of the species population for the last 10 years. They found out that around 170 species already extinct from this world and 1900 species are threatened. The example of frog that already extinct is the 'Atelopus ebenoides marinkellei' which was last seen in 1995.

The caused of this frog extinction are from the Global Warming, pollution and deforestation. From that reasons, diseases arise. Fungus like 'Batrachochytrium' occurs that affect the frog species in the American tropics.

Frog is the main creature that really important in the food chain. Without the frogs, insects will grow more and more that can affect food supplies.


Reference Links:
1- The Enviromental
2- Dotearth Blog
3- MongaBay.Com


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2) The Idea

I would like to focus more about preventing the frogs from extinct. Since it is positive way of persuading others to care about the frogs, I would like to emphasis more love mode in the idea. Thus, providing the sweet and caring mode in the area will affect to the reader first impression.
Moreover, I'm focusing the target audience is for youngster also. Which means I will choose the lighter colour compared to the dull one. The tagline/slogan also I will choose something that will sounds interesting and creative.


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3) The Design, Sketch & References


3.1) the design
-In this design, I would like to make the main focus, which is the main image in the middle of the page
-This is because people eyes easy to spot the message when the image is well placed
-Here is my idea for the basic design layout of the poster:
TOP : the SLOGAN
MIDDLE : the IMAGE
BELOW : the SLOGAN


-My Layout Design Idea-


3.2) the reference
-I already make my decision in choosing the best layout for my poster
-I choose this reference image since it looks like the type that I want to do in my poster
-This is the link for this reference:
a) A Warner Brothers Cartoon Poster

-My Chosen Reference-

3.3) the sketch
-This is my sketch for my poster
-The sketch is just a sketch, not a fully ordered in terms of layout


-My Sketch-

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4) The Tools

The tools used is the same concept like the step-by-step...
So, I will show the details for the flow on going for this poster..

i)Froggy Part
a)Sketching the froggy
-I'm using pen tool to draw it based on the sketch as the templete

-using pen tool-



b) Colouring the froggy
- for the first try, I just use the basic colour for the frog

-apply basic colour-


-I'm using the mesh tool for the entire body of the frog to make it look a bit real and interesting
-The tongue also I used the meshing tool

-apply the mesh tool-

-mesh tool for the tongue-


-For the eyes and nose part, I used gradient tool for it:
Gradient > Radial

-gradient tool (radial) for eyes-

c)Froggy Complete
-Here is the final look for the froggy..

-Complete Froggy-


ii) Creating the scenery
a)Loves
-I'm creating the love shape using pen tool


-Creating the love shape using pen tool-


-To colour it, I'm using the mesh tool

-applying mesh tool-


-Some of the love shape, I'm using 3D effect
Effect > 3D > Extrude & Bevel

-applying 3D effect-

-applying 3D effect-

-This are the final look for the loves

-Complete Loves-

b)Planks
-To create planks, I'm using the pen tool to create it


-Creating the planks using pen tool-

-By using the mesh tool, there I put the appropriate colour for it

-Applying Mesh Tool-

-This is the complete planks after edit

-Complete Planks-


c)Stone
-By applying the pen tool and the mesh tool, the stone has been created

-Applying pen tool and mesh tool-


-This is the complete stone

-Complete Stone-


d)Plants
-All the plants I did it using the pen tool and the mesh tool


-Applying pen tool and mesh tool-


-These are the complete plants that I've created

-making a multiple copy of the plants-


-The Complete Plants-


e)Nail
-I'm using the 3D effect for the surface
Effect > 3D > Extrude & Bevel


-using 3D effects-


-The outline I'm using the brush tool

-applying brush-


-This is the complete nail that I've done

-Nail Completed-

iii)Frame
-I'm using the basic square shape to create the frame

-apply basic square shape-

-Then, I used brush tool to make it looks nice

-applying brush tool-




-To make 2 frames there, I just duplicate it from the 1st one

-Complete Frame-

iv)Tagline /Slogan
a)"PROTECT" text
-Use text tool to create text
-Then, I put suitable colour to the text
-I create 3D effects to it: Effect > 3D > Extrude & Bevel

-using 3D effects-


-To make the text easy to edit, I create an outline for it:
Type > Create Outlines

-creating the outlines-

-I make the text in squeeze mode
Effect > Wrap > Squeeze

-squeezing the text-


-Then I used the roughen tool to make the text looks roughly
Effect > Distort & Transform > Roughen > Smooth

-Use to roughen the text-


-This is the final output for the PROTECT text

-Complete Protect Text-


b)"THIS INNOCENT CREATURE" text

-I create an outline for the text to make it easy to edit
-I used rough tool to make it looks curvy text:
Effect > Distort & Transform > Roughen > Smooth

-using rough tool-


-fully text completed-


c)"170 FROGS species become EXTINCT" text
-I used the same method as the other text
-but the different is the colour of each word
-I make the 'Frog' word to be in UPPERCASE and change the color to green and same also to the 'Extinct' word in red colour
-This is to make the word to special and important highlight when the user read it

-highlighted words-


d)"HOP to LIVE; HOPE for LIFE" text
-I create the outline for the text
-Then, I used the Squeeze tool word
-I put the eyes to the alphabet 'O' is because to see the idea that frog is the main thing there and change it to green colour
- I make the 'to' and 'for' word become in lowercase and in pink to make it looks different and have the impact when user read it
-I choose rise tool to the text: Effect > Wrap > Rise

-the used tool of wrap and squeeze-


-I add the additional line to make the text looks like hopping
-I used pen tool and also the brush tool for it

-adding the line to looks like it hopping-

-This is the final look for the complete sentences

-the complete sentences-



v)Background

a)Main background colour
-I used the basic shape of the square box and I colour it using yellowish colour


-background colour-


b)Image background colour
- I used the pen tool to create the background
- I used different colour to make it looks differentiate from one and another
-Then I used mesh tool to make it look nice
-The upper part I make it in yellow colour and the below part I make in blue colour

-image background colour-

vi)Symbol & Contact
-At the bottom of the poster, I put the symbol at the right corner and the contact details at the left corner



-the symbol-


-the contact details-


-the fully bottom content-


vii)COMPLETE POSTER
-Here is the complete poster that I've done!
:)

-Complete Poster!-


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5) Design Principle

a)Repetition
I used repetition for the plant and also for the loves shape

b)White Space
The white space is around the corner of the poster

c)Focal point / dominance / emphasis
The frog image itself is the focal point which is situated in the middle of the poster

d)Harmony
I used different types all colours and well blended between each other that will make my poster looks harmony

e)Balance & Unity
My poster is well balanced since I put all the focal point in the middle of the poster and all the text at the top and bottom that will make it well balanced too

f)Contrast
The colour and images between the tagline and the background can be differentiated and the reader can see the text and also the images



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MISSION ACCOMPLISH! ;)
-Fyza-


Sunday, September 7, 2008

My Froggy Evolusion 3

Dear My Work Station,

My assignment 3 has just begun..
This final assignment is about poster...
It is to test our ability in using the Illustrator software after the one whole sem learning for it...
First of all, I make a research about the idea of the poster related to my area which is the extinction of the frog due to global warming...

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-INFO-

Here are some links that I've been through to develop the idea for it...
1- The Enviromental
2- Dotearth Blogs
3- MongaBay.Com

---------------------------------------------------------------------------------
-REFERENCES-

Then I make some research for some good example for the poster...
I'm searching for the good layout to my poster..
Here are some of them that I think interesting...














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-SKETCH & LAYOUT-

This is my sketch of idea and also the layout that I will use for guidance of this assignment 3...
My main idea is creating 'Childish Mood Environment' in the context of saving the frogs due to the global warming...
So, I will used more bright colors for it to make the scene looks cartoon...

In my layout choosen, I try to stick the idea like this:
TOP : the SLOGAN
MIDDLE : the IMAGE
BELOW : the SLOGAN

These is my sketch and also my layout....

-My Choosen Layout Reference 1-



-My Chosen Layout Reference 2-


-My Sketch-


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-SLOGAN-

It's hard for me to come out the idea of creating the slogan...
It took me 2-3 Days thinking of the suitable slogan that sounds interesting and related to my working area environment...

These are my list of slogans that I manage to think and created...

-Slogan List 1-


-Slogan List 2-




- My Chosen One SLOGAN!-


I've made up my mind to choose this SLOGAN:
"PROTECT THIS INNOCENT CREATURES"
and also....this slogan....
"HOP to LIVE; HOPE for LIFE"

(^_^)--Fyza---(^_^)